Nov 26, 2007

Fundraising Kudos to: SF SPCA and Macy's

As I was walking around San Francisco's Union Square Macy's windows San FranciscoSaturday in search of some holiday cheer (without doing any actual shopping -- see my last post!), I noticed a huge crowd gathered around the windows of Macy's department store. A suspicious number of them were saying "Aww," or "Mom, can I take him home?"

Trying not to do bodily injury to too many five-year-olds, I squeezed to the front and saw kittens playing in mini-San Francisco landmarks! A cheerful SPCA volunteer was collecting donations and explaining that the animals (dogs, too, behind other windows), were all up for adoption.

With all my pride of discovery, I had no idea that this was a 21-year old holiday tradition of partnership between the San Francisco SPCA and Macy's. But it's still cool -- and a great example of both fundraising creativity and a win-win corporate/nonprofit joint effort. Last year, the SPCA says that the windows inspired the adoption of 200 animals and over $25,000 in donations. This year, they're aiming for even more.

Check out the cuteness on their Webcam. And for more tips on how you can creatively raise funds for your organization, check out my book Effective Fundraising for Nonprofits: Real-World Strategies That Work (Nolo).