February 2009 Archives

February 20, 2009

Fundraising Through Online Humiliation

How far will Rob Gitin go to get a date with Sarah Silverman? And how much will people pay his homeless-youth nonprofit to spur him on? Find out in this San Francisco Chronicle article -- and pick up some tips about online fundraising, while you're at it.
February 10, 2009

Tough Times and Your Strategic Plan

It doesn't get much more timely than this: A new podcast with Miriam Abrams, a widely regarded strategic planning consultant based in Oakland, California. Miriam discusses why you shouldn't toss out your strategic plan in a crisis, but instead use it to guide you through.

Tune in for some common sense advice on sticking to your core values and mission, and coming out ahead in the end.
February 2, 2009

Recession Changing Behavior Among the Wealthy

The recession has affected everyone, rich and poor alike. While the rich still have money to fall back on, I imagine (believe me, I only imagine) that it can be as hard to see 25% cut off a million dollar portfolio as a $10,000 one. In the first case, you've just said goodbye to $250,000, while in the second case, you've lost a "mere" $2,500.

How the rich are responding was the subject of an interesting USA TODAY article by John Waggoner on February 2, 2009, called "Even the wealthy feel tapped out." The title pretty much conveys it all, and the article focuses on the various luxury businesses (cars, condos, champagne) affected by the downturn.

But there's a bright spot in here for nonprofits, I think. The article says that even though the wealthy can still afford, say, fancy cars, they may be less likely to buy them, or anything else that looks ostentatious, in a down economy. To do so might look "declasse."

That's a great opportunity for nonprofits to give those with money a better way to spend their cash. Gala dinner, anyone? Or how about an eco-tour sponsored by your organization?