Jun 10, 2009

Women Drive Charitable Giving: Is Anyone Surprised?

A study by the Fidelity Charitable Gift Fund found that, among American women, almost half make the decisions on which charities their household will support and how much to give them. Although that's not a majority, it starts getting more significant when you see that the vast majority of men (92%) say their wives are their primary source of influence in making charitable-gift decisions.

And who's influencing these influential wives? Their friends, family, and coworkers.

So now you know which networks to tap into -- and who to ask for when you call a donor's home.