October 2009 Archives
But now, there's a recent study that helps nonprofits actually do something about their need to raise funds: It's from the Center on Philanthropy at Indiana University, and apparently for the first time, has correlated motivations for giving to income and education levels. It found, to quote their press release, that:
- Among lower-income donors (income less than $50,000), the phrases that resonated as a motivation for giving were helping to meet basic needs or helping the poor help themselves.
- Donors with income between $50,000 and $100,000 were more likely than donors in either higher or lower income groups to say that they gave to "make the world better."
- Among donors with income of $100,000 or more, the phrases selected as motivations for giving included "those with more should help those with less" or "making my community better."
Of course, I'd never suggest that you turn away cash donations. Instead, how about suggesting to donors that now's the time to get rid of all that germ-infested money!
Yes, you read that right. It's part of a project called "I Participate," and if you keep your eyes open and your tube plugged in, you might notice, for example, crime solvers on Ghost Whisperer donating blood; doctors on Private Practice treating the homeless; 12-year-old Louise on Gary Unmarried making videotaped greetings for U.S. troops; and more.
Of course, the question on everyone's lips is whether this will make a difference. But hey, Strauss points out, when the character Fonzie on Happy Days got a library card, kids all over the U.S. ran out to do the same thing.
All of which leads to another question: If more volunteers start coming your way, will you be ready? The world is full of disgruntled volunteers who started with great intentions, then dropped out because they were bored, frustrated, or felt like they weren't really make a difference.
This seems like a good time to remind readers of the basic principles of orienting and keeping volunteers (which are covered in far more detail in my book, Effective Fundraising for Nonprofits), including:
- Figure out their personal motives for volunteering, and try to satisfy those at the same time as you get some work out of them -- even if they just want to get some exercise or meet other singles!
- Train them well, and ask for a specific time commitment. Counterintuitive though it might seem, demanding more of volunteers can make them understand their own importance to your organization.
- Make their commitment as convenient as possible to fulfill, including finding ways they can work odd or irregular hours if possible.
- Make it fun! You probably need a lot of tedious tasks done, but don't lay these on too thick. Also figure out how to integrate more interesting work into the time volunteers spend at your organization, such as working directly with people or animals.
- Show appreciation much more often than you feel is normal. Everyone likes to hear a "thank you," or receive one in writing. Singling out volunteers in newsletters, throwing volunteer appreciation parties, or simply saying "See you next week -- and thanks again for all the great help!" are great ways to do this.
Yes, the pink ribbon raises money for cancer research and education. But it also boosts corporate profits, creates an increasingly visible to reminder to women suffering from a disease they'd like to forget about once in a while, and for some, is just too much pink!
There's no easy lesson to be drawn here -- and many charities wish they had the problem of their cause having become overly visible -- but it is a reminder that mixing charitable work and business can create some unexpected public relations issues.