November 2009 Archives

November 10, 2009

Benefit for Breast Cancer Brings Out Human Selfishness -- And Decency

I don't usually follow the sports news -- much less point other people to it -- but you've got to check out this article by Rick Reilly, of ESPN Magazine.

It's about a curmedgeonly lawyer named Alfred G. Rava who attended an A's game to benefit breast cancer causes, at which women were offered free mammgrams and floppy plaid sun hats. When Rava didn't get a hat (because he's a man), he sued.

I wish I could offer some words of wisdom about how to avoid such situations, but complainers like this guy are hard to anticipate.

In the meantime, comfort can be drawn from Reilly's report that other A's fans have shown no interest in cashing in on the settlement that resulted from the lawsuit.

November 5, 2009

Fundraising Kudos to: The Nature Conservancy

I'm always on the lookout for a good way to convey the notion of "planned giving" to your donors. It's hard to find a middle ground between vague, circular statements like, "Plan a planned gift today!" and overly direct statements like, "At least leave us something when you die!"

That's why I was impressed by a recent ad in Nature Conservancy Magazine, which displayed a number of gorgeous landscape and animal photos, and read:


Clever, huh? And the "If you will it" was in orange (which unfortunately I don't know how to reproduce on this blog screen). This little tag line manages to convey the positive side of planning for one's demise -- making a lasting difference to the best parts of this world -- while actually getting the word "will" in there.  

Of course, now that they've come up with this word combo, other nonprofits can't simply copy it. But it's a great illustration of the infinite combinations that words offer -- play with the possibilities long enough, and you may come up with a great tag line of your own.