Jan 13, 2010

Unusual Foundation Funding: Who Knew That Playboy Funds Bunny Research?

Foundations can be narrow in their funding scope, it's true, but I recently came across a happy reminder that funding niches can be found in the most unexpected of places.

Audubon magazine's January/February 2010 issue reported on the discovery of a new subspecies of rabbit by researchers who'd been funded by a grant from Playboy Enterprises. They named it, appropriately enough, Sylvilagus palustris hefneri.

Before you start adding bunny projects to your slate of activities, take note that the grant has since run out, and the Playboy Foundation has turned its focus to supporting civil and reproductive rights. But who knows what other interesting matchups between corporate image and funding needs have since opened up?