Jun 10, 2010

It's Official: Humorous Videos Win the Most Eyeballs

My previous post, called "Videos: Hot New Communication Tool, or Waste of Time?" mentioned journalists' observations that the videos that draw people in the most are those that manage to incorporate humor.

As if in response, the Pew Research Center just reported a study showing that 50% of adult Internet users watched humorous or comedy videos during the year studied (2007); more than watched any other category of video. Educational videos came in 2nd, at 38%.

So, if your organization can combine humor with education, you should be able to get some serious viewership!