Which is why I was so pleased to come across the Monterey Bay Aquarium's selection of free desktop wallpaper. Cuddly otters, surreal jellyfish, and even a Pacific spiny lumpsucker are all there, in high quality photo form.
What does this have to do with fundraising, you ask? It's easy -- one of the cardinal rules in making connections with donors through your website is to give them a reason to keep coming back, and this wallpaper does just that. In fact, in the Aquarium's case, it may have already have driven other people to the site, who came into my office and said, "Ooh, cool jellyfish, where's that from?"
Interesting visuals are always a good way to give your site drawing power, and have the added bonus that you don't need to spend time drafting and proofreading them. I read a recent account of a real estate agent who writes a blog; and one of his most popular entries was a mystery photo, where he asked people, "What is it?" (That has the added bonus of being interactive, another way to establish a sense of connection with Web visitors.) You could do that too!
For more comprehensive advice on making your website serve your fundraising goals, see the free article on Nolo's website, "Using Your Nonprofit's Website to Help Fundraise."