Nov 06, 2010

Fundraising Oops of the Week

This just in from a friend:

"I'm wondering what the [nonprofit who shall remain nameless] was thinking when they wrote to me to encourage me to mention them in my will, closing with the cheery, 'The great thing about this is, you don't have to pay until you die!' . . . Those three last words are haunting me. . . "

Uh oh. An apparently misfired effort to take a tongue-in-cheek approach to a heavy topic. Maybe it's better to run these efforts past a few more people before putting them into print!