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January 26, 2011

Many Wealthy Donors Might Yet Add a Charity to Their Will

Nearly half of the affluent household surveyed by the Center on Philanthropy at Indiana University say that they've already included a gift to charity in their will. That's good news in and of itself -- it shows public awareness of legacy giving as a meaningful and a readily accomplished estate planning option.

But perhaps even more significant is the 12% of survey subjects who said they'd consider including a charitable gift provision in their will within the next three years. There's room there for your nonprofit, using the principles described in Nolo's free article on "Nonprofit Fundraising Through Inherited Legacy Gifts." (And as further incentive to making sure your nonprofit is seen as a viable recipient of legacy gifts, consider the wealth levels of the households in this survey: incomes of at least $200,000, and net worth of at least $1 million.)

Here's the full 2010 Study of High Net Worth Philanthropy, which contains numerous other intriguing and enlightening statistics -- more on those later.